Kirshenbaun bond senecal and partners (KBS+P)

Kirshenbaun bond senecal and partners (KBS+P)-
founded in 1987. It is named after founders Richard Kirshenbaum, Jon Bond and Lori Senecal
Vision
We create modern engagement platforms that drive transformational growth for our clients. Our approach is characterized by integrated, accountable teams that focus on getting to the heart of what matters quickly, and then move on to making real, executable and compelling programs that can make a difference.
Location
headquartered in New York, with offices also in Atlanta,Montreal and Toronto

http://www.youtube.com/watch?v=X7yD3HLQvOg


A. What is the setting of the ad (where and when in time).
This ad is set in middles class suburbian America during the day time. Most likely this is set between 2pm and 5m when kids are out of school. The family in the video is in their living room doing day to day tasks.
B. Who are the subjects in the ad (where are they from).
The subjects are a middle class african american family (Father, Mother, two sons, one daughter)
C. Identify any other key images in ad other than main subjects.
The key element of the ad is the bird that flys into their living room through the window
D. What is the story or meaning behind ad.The meaning of this ad is to persuade men in America that they do not have to be perfect to adopt a child.
E. What year was this ad made?
This Ad was created in 2010.
F. What relation is there between the ad and you, (the audience), viewing it.
I do not have much relation to this ad because I am not a male or a person looking to be a parent antime soon.
G. Who is the target audience and what cultural assumptions and values are built into the ad (what kind of person is meant to see it?)
The target audience for this commercial are middle aged middle class or higher people willing to adopt a child. This commercial focuses mostly on finding men who are willing to be a parent even if they think they are not perfect enough to do so.
H. Are the makers of the ad trying to draw a different kind of consumer with this ad?
Because there was humor in the ad it draws the attention of not only the target group but also anyone watching who finds it funny will leave with the message from the ad council in mind.
I. Are there "markers" of race, ethnicity, gender, age, religion, class, sexuality?
There are many markers in this video. First the family in the video were middle class, suburbian, african americans. When I watched this video and others like it I reaized that all the parents in these videos were portrayed as african american middle class citizens. This tells me that this group is trying to speaking mostly to the african american population of america on the importance of adopting kids who need help. The main actor in the commercial was the father is a big and strong male. When the bird flys in he plays the role of the stereotypical father being calm, collected, and manly in the presence of an emergency, knowing exactly what to do.
J. What about the relationship between the text and the imagery?
The texts backs up the main point of the commercial by suggesting adopting a child in the USA.
K. Is the product shown or is it promoting a lifestyle or both? Explain.
I would say it is promoting the lifestyle of being a parent. It is basically saying that you may not be a perfect parent but a child never asks for perfect they just want someone who cares and is willing to look after them and love them.
L. Why did you choose the ad? And were you persuaded by it?
I choose this ad because I thought it was hilarious and humor always draws my attention in ads. I also liked the message being conveyed by the ad.