http://www.youtube.com/watch?v=3R2cnxz27LI&feature=BFa&list=SPB9F260CE56D04E73&lf=list_related
This product is for men however the ad is directed towards woman and more inderectly towards men. In the woman viewer eye if her man is not wearing this brand then he isnt good enough and most definitely isnt manly enough. For the male viewer it seems that he is very feminine if he doesnt use old spice and not only this but he may loose his woman to someone who is quite possibly more manly and can give her expensive things and take her where ever she wants to go.
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